Red Cross in the news...

If you read the paper this morning, you may have noticed an article about American Red Cross Blood Services getting fined for a procedural issue.

I thought it might be helpful to let you know that Blood Services is a totally separate entity from our fundraising partner, the Greater Rochester Red Cross.

I didn’t realize this at first—but they are actually distinctly different organizations.

So, if you give to the annual United Way/Red Cross Campaign, your donation goes directly to the Greater Rochester Red Cross—which takes care of local disaster services and a lot of other great programs. Even if you designate to the Red Cross, it’s the same deal—it goes right to our local chapter.

I called our friends at the Red Cross this morning. Regardless of the different organizations, they assured us any donations to the Red Cross will never, ever go to pay the Blood Services fines. What the FDA was concerned about was procedural in nature, and the blood collected was not a concern.

The Greater Rochester Red Cross has been a fundraising partner of United Way for decades. I believe it was the 1960’s when—instead of competing with each other—we decided to team up to raise money once a year (in the spring.)

They’re a great group of people, and they do incredible work helping people in times of crisis. So – don’t panic – our local chapter has not done anything to be nervous about. If you want to check out their web site, you can visit it at www.rochesterredcross.org.

Write in with questions, or post comments if you would like to share your thoughts with us… thanks.

United Way actually has a blog?

You betcha. Finally, we’ve entered the new age of technology—so, without much ado—welcome to the You Keep it Real blog.

So, what’s “You Keep it Real?” In a nutshell, people have been telling us they need to hear from us all year long—not just during our campaign, when there may be someone in your workplace, or a friend asking you to donate.

We teamed up with a group of really bright people in town to find the best way to let you, and everyone else, know about what happens the whole ‘rest’ of the year, as a result of our campaign.

You Keep it Real. Basically, it means you’re the one who keeps all the good and the help real. You’ll start to see thought-provoking ads now, and all kinds of really cool and meaningful features that will showcase this.

(In case you wondered why we didn’t use You Make it Real – it’s because the word “make” implies it wasn’t there before… so it would mean you’re making it start. Not so – you’re keeping and evolving the good stuff. We liked “keep.”)

I almost forgot. The good folks at our web company, Auragen, have been helping me learn more about the power of blogging. They suggested that I have a photo of myself on this blog, or at least, a United Way logo so that we’ll have a strong host identifier in this.

Here’s the deal. This blog really has absolutely nothing to do with me (I’m the host – that’s about it), and a logo is just way too corporate and sends the wrong message.

So, I think I have a good compromise. I'll use a picture of me with the You Keep it Real billboard. Because, truly, this blog is about you.

We’ve got big plans for this blog. Soon, you’ll be hearing real life stories from people who work at local agencies, and seeing pictures about what’s happening in their lives. The day to day, real life elements that our funded programs—and you—face and fix.

We’re looking forward to some great conversations and dialogue.

Thanks for reading this. I hope you join us in this blog – write in, ask questions, learn more, and make a difference.